This looks pretty sweet.
I've complained about it before, it seems like whenever people try to do a "villain simulator" video game it's goofy tongue in cheek bullshit. Overlord, Dungeon Keeper, etc. etc. I think it's because video game developers are generally incapable of subtlety. I don't think a lot of devs could make a "serious" villain simulator without being overly violent or offensive or just generally hideous (See the ridiculously over the top Dark Brotherhood in Oblivion for a good example of what happens when video game developers try to play it straight.)
I'd really like to see someone play the idea straight for once and do it right and this seems like what I've been hoping for. Still not getting hyped until something playable comes out of it though. I appreciate that it seems like they dropped the announcement pretty well into development, instead of showing us pre-pre-pre-alpha vapor.
I think it has somewhat to do with the late 80s, 90s ideas about what can get sold without protest that still linger today. Lots of games have come out that are practically sociopath simulators....but it's always a product of the simulation rather than a deliberate thematic attempt. And I think that's the line. Developers are fine with creating games that allow stuff like this, it's really committing to the theme of playing a truly evil character that everyone is gunshy about. It's the humor or the half-warm commitment to playing an evil character that stops them from being labeled as disturbed or pushing a socially unacceptable theme.
And yet somehow, we've still managed to see a series of games with.....really unpleasant themes in the indie scene. Why there is no middle ground, I don't know. I'd think someone that made a good game that allowed us to play an evil character, without undercutting its own theme, would do very well. Personally, I've always wanted to play a Lord of the Rings-esqe game where you play Sauron, commanding his dark armies, rather than playing the heroes trying to stop him.
Dominions 4 actually allows for this sort of thing...but again....all of the theme is presented up front in the nation and god descriptions. All the terrible things you can do past that point are really just flavorless aspects of the simulation. I dunno. I guess when you stare into the Abyss long enough, it stares back into you and I think that's something a lot of devs deal with when they try to make games based around evil characters or villains.